It also helps you think about external opportunities and threats that could affect your company’s performance. WATCH: What is a SWOT analysis? Ī SWOT diagram allows you to think about your own internal strengths and weaknesses. This combination of evaluation metrics means a SWOT analysis is particularly useful for gaining a thorough overview of a business, product, brand, or a new project early on in the project life cycle. A SWOT diagram looks at a combination of internal and external factors, as well as assessing strengths and weaknesses. SWOT stands for Strengths – Weaknesses – Opportunities – Threats.Ī SWOT analysis is a simple and practical evaluation model.
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